Over 1 Billion Barrels of Oil Found in Sierra Leone It's Not the Economy, StupidBy Krisztina Holly and Jim Clifton (Business Week)Fri, August 28, 2009 6:14 AM How can we be expected to grow and create jobs, many executives wonder, when we are shrinking? Despite a slight easing on the unemployment rate, a quarter million Americans lost their jobs last month, and job prospects for those out of work look bleak for the foreseeable future. .....READ MORE This can be a Century of African Growth and OpportunityKAMPALA, August 20, 2009--World Bank Group President Robert Zoellick ended a three-nation African tour last week by affirming that despite setbacks to Africa’s steady progress as a result of the financial crisis, this could be a century of African opportunity and growth......READ MORECustomer Acquisition and Retention: Customer-Centric Principles for Acquiring New Customers in the Multi-Polar WorldThe long-term effects on consumer psychology of hard-to-quantify factors such as diminished spending power, government intervention and increased competition for share of wallet are still unknown. What is clear, however, is that there is no stepping back from globalization and the ongoing diffusion of economic power across multiple geographic markets. Even in a down economy, many of the world's emerging markets have continued to enjoy solid growth in consumer spending. These new consumer markets may help businesses counteract sagging demand in Western economies. However, many traditional approaches to identifying, reaching and satisfying buyers will need to be refreshed or even retooled for these emerging consumer segments. Marketing strategies and operating models developed for mature markets will not readily "travel" to new markets, where consumers present cultural, economic and demographic facets that are markedly different from consumers in mature markets.August 9, 2009 12:02 PM Celtel Improves ServicesHighway Africa News Agency (Grahamstown) NEWS23 August 2007 Posted to the web 23 August 2007 By Bai-Bai Sesay Geneva Celtel-Sierra Leone has registered a record investment of a total of one hundred million dollars (US$100) making it the highest investment mobile company so far in the country in the 2007 financial year making it the beggest invevstor in the country's telecommunications. The managing director of Celtel, Mr. Ted Sauti Phiri disclosed this huge amount on Monday 20th August this year at the Santano house on Howe Street in the capital Freetown on the launching of the ?moonlight tariff plan?. Mr. Phiri maintained that the new tariff is a history making event which will give an opportunity to Celtel's subscriber's in the country to make choices on the various tariff plans launched. He said Celtel now covers 85% of the country nationwide and that more areas will soon enjoy the companys network during the course of the year. It could be recalled that, in February this year, Celtel launched the ?Bomba tariff plan? which brought about significant reduction in its tarifsf. The tariffs plan launched recently basically targets students and people who are very active at night between the hours of 11pm to 6am in the morning. 'The new tariff plan also gives an opportunity to subscribers to have ten free SMSees per month within the stipulated time. The offering is very much reliable and affordable?, said Mr. Phiri. The Brand and Commercial Manager of Celtel, Ms. Ann Marie Ansunmana described the event as another milestone in the operation of Celtel throughout the country. The new tariffs plan, she said, allows subscribers to make calsl as low as one unit per minute using the Celtel network. 'This is a great offer' she said, and urged the people to join the Celtel 'moonlight tariff plan' and see the difference. For those wishing to talk to their loved ones and night travelers, she advised them to take advantage of the new tarifsf plan. Celtel Marketing Director Mr. Bernard Sisay, in his closing remarks, said the ?moonlight tariffs plan? was tailored for unit communication that need a specific target audience which gives freedom to talk more such as students and the youthful segments. With the new plan, from 11 pm to 6 am, students can talk to their classmates and compare notes using the ?moonlight tariffs plan? everyday for just 1 unit per minute. He disclosed that his company now covers many towns and villages including Shenge, New Magbosi, Masiaka, Bauya and Malong adding that more areas will soon enjoy Celtel's services. Meanwhile, Comium Sierra Leone Limited has launched the guess and win fun game called ?The Hot Cold-140? for its mobile subscribers. In explaining the game to Highway Africa News Agency (HANA), Mr. Henry Tucker said that ?The Hot Cold-140? would bring fun to its numerous subscribers. According to Tucker, the game is rewarding and interesting and it allows subscribers to win up to 150 units. The credit will be sent via 'E-zec' top up within 48 hours. To play the game subscribers need to guess a number between 1 and 50 and text it to HC to code 140 from any Comium phone to start the game. The subscriber will then get Hot or Cold as a reply from Comium. Hot means you are heading in the direction of the winning numbers and Cold means you are heading in the direction of the loosing numbers. One can continue to guess another number between 1 and 50 to continue playing with ten unit charges for each text message. Subscribers have 6 chances to guess the winning number. The product is said to be the first in the mobile market said the sale manager who said more exciting games and products will be follow soon. Bia-Bai Sesay HANA Correspondent in Freetown-Sierra Leone |
![]()
Wed, August 12, 2009 10:36 AM |






























Business
